What do you mean by "Be Organic"?

Being organic means being close to Nature, understanding Nature, and accepting that we are all part of Nature. We believe that it is important for consumers to "be organic" before they "buy organic". Because, if we don't understand Nature, we will not be happy with buying organic for long. There are a few critical concepts that we need to appreciate under the overall credo of "Be Organic":

  1. Local and seasonal: Eating what is locally available and in season is important not only from a health point of view (as per Ayurveda), but also from an environmental point of view (avoiding high "food miles").
  2. Whole food with minimal processing is more nutritious than highly refined food products. So choose whole foods over refined foods.
  3. Safety of the food (not containing harmful chemicals) is of paramount importance; more than size, shape, color, celebrity endorsements, and even taste (because all taste is acquired!). So eating chemical free food is more critical than the other attributes.
  4. No food waste - accept whole-heartedly the produce even if they don't "look good".
  5. "Bugs knows best" - we should understand that the pests or insects have more native intelligence than some of us! If they choose to eat a food, it is most probably good. So let us not reject any food with some marks or signs of insects having eaten it.
  6. Pay farmers a decent remuneration, because only then will they be motivated to produce organic food in a genuine manner
  7. Keep it simple: avoid high technology. There is no need for high technology to produce food. Food has been generated in plenty all through human history.
  8. If you take care of the environment, it will take care of you.  So respect Nature, first and foremost.
  9. Start a kitchen garden and realize how difficult it is to grow food, so you can start respecting our farmers and the food on our table.
  10. Make yourself aware about food and health issues. Learn and act accordingly.


Sold Out


View full product info